{"product_id":"safavieh-area-rug-9x12-natural-fiber-collection-large-natural-brown-handmade-jute-farmhouse-style-chunky-textured-thick-pile-nf447a","title":"SAFAVIEH Area Rug 9x12 - Natural Fiber Collection - Large - Natural Brown, Handmade Jute, Farmhouse Style, Chunky Textured Thick Pile (NF447A)","description":"\u003cdiv id=\"aplus\" class=\"a-section a-spacing-large bucket\"\u003e \u003chr noshade size=\"1\" class=\"bucketDivider\"\u003e\n                                  \u003cstyle\u003e\n    .aplus-v2 .aplus-content-wrapper {\n        position: relative;\n        overflow: hidden;\n    }\n\n    .aplus-v2 .container-with-background-image {\n        width: 100%;\n        height: 100%;\n        background-repeat: no-repeat;\n        background-size: cover;\n    }\n\u003c\/style\u003e\n  \u003cscript type=\"application\/javascript\"\u003e\n    function logShoppableMetrics(moduleName, showsAddToCart) {\n        if (window.ue \u0026amp;\u0026amp; window.ue.count) {\n            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cel_widget_id=\"aplus-premium-module-8-hero-video\"\u003e\n                    \u003cdiv class=\"a-section a-spacing-none premium-aplus premium-aplus-module-8\"\u003e                                       \u003ch3 class=\"a-text-center aplus-container-3 aplus-h1 a-text-bold\"\u003e SAFAVIEH's Handmade Natural Fiber Chunky Area Rug \u003c\/h3\u003e    \u003cdiv class=\"a-section a-spacing-none premium-aplus-module-8-video\"\u003e  \u003cdiv class=\"a-section a-spacing-none video-placeholder\"\u003e\u003c\/div\u003e  \u003cdiv class=\"a-section a-spacing-none video-container\"\u003e      \u003cdiv id=\"cbdbe05e-39d6-4e47-9ddf-4beb879e9bad\" style=\"width:100%; height:100%;\"\u003e\n\n\n\n\n\u003clink rel=\"stylesheet\" href=\"https:\/\/m.media-amazon.com\/images\/I\/01n25BjbgEL.css?AUIClients\/VSEPlayer\"\u003e\n\u003clink rel=\"stylesheet\" href=\"https:\/\/m.media-amazon.com\/images\/I\/51NP-5Gx4JL._RC|11s4jq82GaL.css_.css?AUIClients\/Brila\"\u003e\n\u003cdiv 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products.\u003c\/span\u003e\u003cspan class=\"ive-unboxing-label-tooltip ive-player-label-tooltip aok-hidden\"\u003eThe video shows the product being unpacked.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"aplus-3891-player-a290c075-63f6-470f-a23b-35ffab7a98da\" class=\"vse-player\" data-element-id=\"vse-player-container\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch1 class=\"vse-video-player-title\"\u003e Natural fiber rug\u003c\/h1\u003e\n\u003cspan data-element-id=\"vse-lightPlayer-content-provider\" class=\"vse-lightPlayer-vendor a-size-mini\"\u003e Merchant Video\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cscript\u003e\n  (window.AmazonUIPageJS ? AmazonUIPageJS : P).load.js('https:\/\/m.media-amazon.com\/images\/I\/61rq0L4t2wL.js?AUIClients\/VSEPlayer');\n  (window.AmazonUIPageJS ? AmazonUIPageJS : P).load.js('https:\/\/m.media-amazon.com\/images\/I\/3175HHgX+OL._RC|01x4giTy+uL.js,01r9LpT6pbL.js,41NWBkfooBL.js,11QfrzttlqL.js,91VXiFQ1TCL.js,01ELLYeIOkL.js_.js?AUIClients\/Brila');\n\u003c\/script\u003e\n\n\u003c\/div\u003e\n \u003c\/div\u003e \u003c\/div\u003e \u003cdiv class=\"a-section a-text-center\"\u003e                                   \u003cp class=\"aplus-description aplus-container-3 aplus-p1\"\u003e SAFAVIEH's handmade jute rug has been expertly crafted to promote a tranquil and organic ambiance. Richly textured, this chunky reversible rug will blend effortlessly with new or existing decor. \u003c\/p\u003e    \u003c\/div\u003e \u003c\/div\u003e    \u003c\/div\u003e\n\n         \u003cdiv class=\"celwidget aplus-module premium-module-2-fullbackground-text aplus-premium\" cel_widget_id=\"aplus-premium-module-2-fullbackground-text\"\u003e\n                             \u003cdiv class=\"a-section a-spacing-none premium-aplus premium-aplus-module-2\"\u003e                                   \u003cdiv class=\"a-section a-spacing-none premium-background-wrapper\"\u003e  \u003cdiv class=\"a-section a-spacing-none background-image\"\u003e                                     \u003cimg alt=\"Natural Fiber Rug\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/0b86d95c-173b-4fb3-a74b-7887147a8824.__CR0,1614,4710,1930_PT0_SX1464_V1___.jpg\"\u003e  \u003c\/div\u003e   \u003cdiv class=\"a-section a-spacing-none premium-intro-wrapper left secondary-color\"\u003e \u003cdiv class=\"a-section a-spacing-none premium-intro-content-container\"\u003e \u003cdiv class=\"a-section a-spacing-none premium-intro-content-column\"\u003e \u003cdiv class=\"a-section a-spacing-none premium-intro-background black-background\"\u003e                                        \u003ch2 class=\"aplus-accent1 aplus-module-2-topic a-text-bold\"\u003e SAFAVIEH New York \u003c\/h2\u003e                                           \u003ch1 class=\"aplus-h1 aplus-module-2-heading a-text-bold\"\u003e Over 100 Years of Excellence in Home Furnishings \u003c\/h1\u003e    \u003cdiv class=\"a-section a-spacing-none premium-intro-paragraph\"\u003e                                   \u003cp class=\"aplus-p2 aplus-module-2-description\"\u003e \u003c\/p\u003e\n\u003cul class=\"a-unordered-list a-vertical\"\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003eTrusted Brand\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003eQuality Craftsmanship\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003eUnmatched Style\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003eBased in New York\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e     \u003c\/div\u003e \u003c\/div\u003e \u003c\/div\u003e \u003c\/div\u003e \u003c\/div\u003e  \u003c\/div\u003e \u003cdiv class=\"a-section a-text-center\"\u003e                                  \u003c\/div\u003e \u003c\/div\u003e      \u003c\/div\u003e\n\n         \u003cdiv class=\"celwidget aplus-module premium-module-3-four-column-images aplus-premium\" cel_widget_id=\"aplus-premium-module-3-four-column-images\"\u003e\n                    \u003cdiv class=\"a-section a-spacing-none premium-aplus premium-aplus-module-3 aplus-container-1\"\u003e                                       \u003ch1 class=\"a-text-center premium-module-3-heading aplus-h1 a-text-bold\"\u003e An Effortlessly Relaxed Look \u003c\/h1\u003e    \u003cdiv class=\"a-section a-spacing-none premium-aplus-four-column\"\u003e \u003cdiv class=\"a-section a-spacing-none premium-aplus-column\"\u003e \u003cdiv class=\"a-section a-spacing-none {'column-image'}\"\u003e                                     \u003cimg alt=\"jute rug\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/bf1ee61d-13ee-4146-9c51-7931c1bfa80a.__CR0,401,3205,2404_PT0_SX300_V1___.jpg\"\u003e  \u003c\/div\u003e \u003cdiv class=\"a-section a-spacing-none column-heading\"\u003e                                        \u003ch1 class=\"aplus-h3 a-text-bold\"\u003e Textured Natural Fibers \u003c\/h1\u003e    \u003c\/div\u003e \u003cdiv class=\"a-section a-spacing-none column-description\"\u003e                                   \u003cp class=\"aplus-p3\"\u003e Sustainably harvested jute fibers create a textured look and feel \u003c\/p\u003e    \u003c\/div\u003e \u003c\/div\u003e\n\u003cdiv class=\"a-section a-spacing-none premium-aplus-column\"\u003e \u003cdiv class=\"a-section a-spacing-none {'column-image'}\"\u003e                                     \u003cimg alt=\"jute rug\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/32c0771e-6d07-459e-923c-e5f8d7a0f434.__CR0,394,3148,2361_PT0_SX300_V1___.jpg\"\u003e  \u003c\/div\u003e \u003cdiv class=\"a-section a-spacing-none column-heading\"\u003e                                        \u003ch1 class=\"aplus-h3 a-text-bold\"\u003e Versatile Styling \u003c\/h1\u003e    \u003c\/div\u003e \u003cdiv class=\"a-section a-spacing-none column-description\"\u003e                                   \u003cp class=\"aplus-p3\"\u003e Fits into a range of styles—contemporary, farmhouse, coastal, rustic, casual, and transitional \u003c\/p\u003e    \u003c\/div\u003e \u003c\/div\u003e\n\u003cdiv class=\"a-section a-spacing-none premium-aplus-column\"\u003e \u003cdiv class=\"a-section a-spacing-none {'column-image'}\"\u003e                                     \u003cimg alt=\"natural fiber rug\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/4e1aeaa7-1183-4530-a2d7-c1757e964aa6.__CR0,349,2795,2096_PT0_SX300_V1___.jpg\"\u003e  \u003c\/div\u003e \u003cdiv class=\"a-section a-spacing-none column-heading\"\u003e                                        \u003ch1 class=\"aplus-h3 a-text-bold\"\u003e Chunky Pile Height \u003c\/h1\u003e    \u003c\/div\u003e \u003cdiv class=\"a-section a-spacing-none column-description\"\u003e                                   \u003cp class=\"aplus-p3\"\u003e Thick pile makes this rug ideal for medium to low-traffic areas \u003c\/p\u003e    \u003c\/div\u003e \u003c\/div\u003e\n\u003cdiv class=\"a-section a-spacing-none premium-aplus-column\"\u003e \u003cdiv class=\"a-section a-spacing-none {'column-image'}\"\u003e                                     \u003cimg alt=\"natural fiber rug\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/f77d6121-c523-41ff-a63a-4de95158a007.__CR0,310,2481,1861_PT0_SX300_V1___.jpg\"\u003e  \u003c\/div\u003e \u003cdiv class=\"a-section a-spacing-none column-heading\"\u003e                                        \u003ch1 class=\"aplus-h3 a-text-bold\"\u003e Reversible Option \u003c\/h1\u003e    \u003c\/div\u003e \u003cdiv class=\"a-section a-spacing-none column-description\"\u003e                                   \u003cp class=\"aplus-p3\"\u003e Conveniently reversible and great for layering with other rugs \u003c\/p\u003e    \u003c\/div\u003e \u003c\/div\u003e \u003c\/div\u003e \u003c\/div\u003e     \u003c\/div\u003e\n\n         \u003cdiv class=\"celwidget aplus-module premium-module-7-video-text aplus-premium\" cel_widget_id=\"aplus-premium-module-7-video-text\"\u003e\n                         \u003cdiv class=\"a-section a-spacing-none premium-aplus premium-aplus-module-7 aplus-container-1\"\u003e 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class=\"vse-airy-container vse-player-container none \"\u003e\n\u003cdiv id=\"ive-aplus-3890-player-label-container\" data-element-id=\"ive-player-label-container\" class=\"a-section a-spacing-none ive-player-label-container\"\u003e\n\u003cspan class=\"a-declarative\" data-action=\"a-popover\" data-a-popover='{\"name\":\"ive-aplus-3890-label-type-tooltip\",\"width\":\"300\",\"position\":\"triggerRight\",\"dataStrategy\":\"preload\"}'\u003e\u003c\/span\u003e\u003cdiv class=\"a-popover-preload\" id=\"a-popover-ive-aplus-3890-label-type-tooltip\"\u003e\n\u003cspan class=\"ive-demo-label-tooltip ive-player-label-tooltip aok-hidden\"\u003eThe video showcases the product in use.\u003c\/span\u003e\u003cspan class=\"ive-assembly-label-tooltip ive-player-label-tooltip aok-hidden\"\u003eThe video guides you through product setup.\u003c\/span\u003e\u003cspan class=\"ive-comparison-label-tooltip ive-player-label-tooltip aok-hidden\"\u003eThe video compares multiple products.\u003c\/span\u003e\u003cspan class=\"ive-unboxing-label-tooltip ive-player-label-tooltip aok-hidden\"\u003eThe video shows the product being unpacked.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"aplus-3890-player-0356019e-3afc-41ad-bf32-d296c6d5377c\" class=\"vse-player\" data-element-id=\"vse-player-container\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch1 class=\"vse-video-player-title\"\u003e Safavieh rug guide\u003c\/h1\u003e\n\u003cspan data-element-id=\"vse-lightPlayer-content-provider\" class=\"vse-lightPlayer-vendor a-size-mini\"\u003e Merchant Video\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cscript\u003e\n  (window.AmazonUIPageJS ? AmazonUIPageJS : P).load.js('https:\/\/m.media-amazon.com\/images\/I\/61rq0L4t2wL.js?AUIClients\/VSEPlayer');\n  (window.AmazonUIPageJS ? AmazonUIPageJS : P).load.js('https:\/\/m.media-amazon.com\/images\/I\/3175HHgX+OL._RC|01x4giTy+uL.js,01r9LpT6pbL.js,41NWBkfooBL.js,11QfrzttlqL.js,91VXiFQ1TCL.js,01ELLYeIOkL.js_.js?AUIClients\/Brila');\n\u003c\/script\u003e\n\n\u003c\/div\u003e\n \u003c\/div\u003e \u003c\/div\u003e \u003c\/div\u003e  \u003cdiv class=\"a-section a-spacing-none text-panel-container aplus-container-1 aplus-display-table-cell\"\u003e                                                                          \u003ch3 class=\"aplus-h1 a-text-bold\"\u003e Helpful Tips for your New Rug \u003c\/h3\u003e   \u003cbr\u003e\n                                          \u003cp class=\"aplus-p2\"\u003e Follow these simple steps when your rug arrives to ensure that it looks and feels its best in your room decor. \u003c\/p\u003e    \u003c\/div\u003e  \u003c\/div\u003e \u003c\/div\u003e     \u003c\/div\u003e\n\n         \u003cdiv class=\"celwidget aplus-module premium-module-11-faq aplus-premium\" cel_widget_id=\"aplus-premium-module-11-faq\"\u003e\n                                                                                                            \u003cdiv class=\"a-section a-spacing-none premium-aplus premium-aplus-module-11\"\u003e \u003cdiv data-faq-block=\"4\" class=\"a-section a-spacing-none aplus-container-2 faqs-container 4\"\u003e  \u003cul class=\"faq-list\"\u003e\n                    \u003cli id=\"faq-qa-pair-0\" class=\"faq-block\"\u003e\n                            \u003ch3\u003e\n                                \u003cspan data-faq-question=\"\" role=\"button\" tabindex=\"0\" aria-controls=\"faq-0\" aria-expanded=\"false\"\u003e\n                                                                      \u003cp class=\"aplus-question aplus-p1\"\u003e What is this rug made of? \u003c\/p\u003e    \u003cspan class=\"faq-arrow\" aria-label=\"\"\u003e\u003c\/span\u003e\n                                \u003c\/span\u003e  \n                            \u003c\/h3\u003e\n                                                              \u003cp class=\"aplus-answer aplus-p2\"\u003e This thick chunky rug is handmade of natural premium jute fibers. \u003c\/p\u003e    \u003c\/li\u003e\n                         \u003cli id=\"faq-qa-pair-1\" class=\"faq-block\"\u003e\n                            \u003ch3\u003e\n                                \u003cspan data-faq-question=\"\" role=\"button\" tabindex=\"0\" aria-controls=\"faq-1\" aria-expanded=\"false\"\u003e\n                                                                      \u003cp class=\"aplus-question aplus-p1\"\u003e How do you clean this rug? \u003c\/p\u003e    \u003cspan class=\"faq-arrow\" aria-label=\"\"\u003e\u003c\/span\u003e\n                                \u003c\/span\u003e  \n                            \u003c\/h3\u003e\n                                                              \u003cp class=\"aplus-answer aplus-p2\"\u003e Gently vacuuming the rug without a beater bar and underneath the rug is the easiest way to remove debris. In the case of a stain, natural fiber rugs can be gently scrubbed with a soft brush (don't oversaturate). \u003c\/p\u003e    \u003c\/li\u003e\n                         \u003cli id=\"faq-qa-pair-2\" class=\"faq-block\"\u003e\n                            \u003ch3\u003e\n                                \u003cspan data-faq-question=\"\" role=\"button\" tabindex=\"0\" aria-controls=\"faq-2\" aria-expanded=\"false\"\u003e\n                                                                      \u003cp class=\"aplus-question aplus-p1\"\u003e How do I style this rug? \u003c\/p\u003e    \u003cspan class=\"faq-arrow\" aria-label=\"\"\u003e\u003c\/span\u003e\n                                \u003c\/span\u003e  \n                            \u003c\/h3\u003e\n                                                              \u003cp class=\"aplus-answer aplus-p2\"\u003e Natural fiber area rugs are a “fashion-must” when it comes to enhancing the earthy, coastal or bohemian look of room decor. These rugs are also an ideal choice when the look calls for layering different textured rugs. \u003c\/p\u003e    \u003c\/li\u003e\n                         \u003cli id=\"faq-qa-pair-3\" class=\"faq-block\"\u003e\n                            \u003ch3\u003e\n                                \u003cspan data-faq-question=\"\" role=\"button\" tabindex=\"0\" aria-controls=\"faq-3\" aria-expanded=\"false\"\u003e\n                                                                      \u003cp class=\"aplus-question aplus-p1\"\u003e What can I expect after receiving my rug? \u003c\/p\u003e    \u003cspan class=\"faq-arrow\" aria-label=\"\"\u003e\u003c\/span\u003e\n                                \u003c\/span\u003e  \n                            \u003c\/h3\u003e\n                                                              \u003cp class=\"aplus-answer aplus-p2\"\u003e For first time buyers, note that these jute fibers are textured and thick. Any loose threads can be easily clipped. Natural rugs may have slight variations in color and\/or a mild smell that will dissipate after airing out in a well-ventilated area. \u003c\/p\u003e    \u003c\/li\u003e\n                         \u003cli id=\"faq-qa-pair-4\" class=\"faq-block\"\u003e\n                            \u003ch3\u003e\n                                \u003cspan data-faq-question=\"\" role=\"button\" tabindex=\"0\" aria-controls=\"faq-4\" aria-expanded=\"false\"\u003e\n                                                                      \u003cp class=\"aplus-question aplus-p1\"\u003e Why choose SAFAVIEH? \u003c\/p\u003e    \u003cspan class=\"faq-arrow\" aria-label=\"\"\u003e\u003c\/span\u003e\n                                \u003c\/span\u003e  \n                            \u003c\/h3\u003e\n                                                              \u003cp class=\"aplus-answer aplus-p2\"\u003e Based in New York, SAFAVIEH operates 13 retail stores across NYC, Long Island, Westchester, Stamford, and New Jersey; With deep roots in interior design and rug craftsmanship, SAFAVIEH doesn’t just sell rugs and furnishings—they create trends. \u003c\/p\u003e    \u003c\/li\u003e\n                      \u003c\/ul\u003e\n        \u003c\/div\u003e \u003c\/div\u003e  \u003c\/div\u003e\n\n        \u003c\/div\u003e\n    \u003c\/div\u003e\n\u003c\/div\u003e    \u003c\/div\u003e                               \u003cdiv data-feature-name=\"productDescription\" data-template-name=\"productDescription\" id=\"productDescription_feature_div\" class=\"a-row feature\"\u003e    \u003cdiv class=\"a-divider a-divider-section\"\u003e\u003cdiv class=\"a-divider-inner\"\u003e\u003c\/div\u003e\u003c\/div\u003e   \u003ch2 class=\"default\"\u003e Product Description  \u003c\/h2\u003e               \u003cdiv id=\"productDescription\" class=\"a-section a-spacing-small\"\u003e       \u003c!-- show up to 2 reviews by default --\u003e\n                   \u003cp\u003e    \u003cspan\u003eBring rich texture and natural style to your home with this handwoven jute rug from the SAFAVIEH Natural Fiber Collection. Handmade with a chunky 1-inch thick weave for added depth and dimension, this rug delivers an earthy, organic look that enhances a variety of décor styles—from coastal and farmhouse to modern boho. Designed without a backing for a flexible, authentic handmade feel, it’s available in multiple sizes and colors to suit any space. Each rug is uniquely crafted, with slight variations in size and color that highlight its artisanal character. Sprouting and shedding are natural characteristics of plant fibers, enhancing the rug’s authenticity and charm; if sprouting occurs, simply trim loose fibers gently with scissors. To maintain its beauty, shake out debris regularly, vacuum underneath the rug, and vacuum the surface without a beater bar. Any creases from packaging will flatten over time, and placing the rug out of direct sunlight will help prevent fading.\u003c\/span\u003e    \u003c\/p\u003e          \u003c\/div\u003e  \u003c!-- Used to set table width because AUI is overriding the width attribute of the tables coming in description --\u003e\n\u003cstyle\u003e\n        #productDescription h3 {\n            margin: 0.75em 0px 0.375em -1px;\n        }\n        \u003c\/style\u003e\n           \u003c\/div\u003e  ","brand":"SCOTTHAR","offers":[{"title":"Brown \/ 2' x 3' (Rectangular)","offer_id":53541709742353,"sku":null,"price":29.34,"currency_code":"USD","in_stock":true},{"title":"Grey\/Natural \/ 2' x 3' (Rectangular)","offer_id":53541709775121,"sku":null,"price":30.94,"currency_code":"USD","in_stock":true},{"title":"Natural \/ 2' x 3' (Rectangular)","offer_id":53541709807889,"sku":null,"price":31.83,"currency_code":"USD","in_stock":true},{"title":"Natural\/Grey \/ 2' x 3' 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